BRANDING, PACKAGING DESIGN
Shrz.
Lab
Aesthetics
Shrz. is a distillery in New South Wales. They specialize in contemporary wine blends. A Hunter Valley Corporation, they take modern twists to the usual winery business.
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The design venture focused on how the brand can attract a wide spectrum of patron age groups.
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The design aesthetic that was chosen was a utilitarian imprint style that is reminiscent of laboratory forms and medical print outs.
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It is meant to create an impression of experimentation and danger. The thrill of trying out something new, and perhaps, something great.
The final logotype was a minimal stencil fontstyle. The blue is chosen as it is the most attractive color for all age groups.
 daniel-norris-l1kZD3_dySY-unsplash |  jaap-mol-ZT8AMdHV3ss-unsplash |  jacob-meissner-wfPNr7f2CCQ-unsplash |
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 dylan-de-jonge-pe9T4ROjpzQ-unsplash |  martin-knize-DQpHtE5WY-U-unsplash |
Product shots
Special package shot
Shrz.' website is clean, utilitarian, with a flare of 'found objects' feel with the use of cursive and handmade body font to give an impression of the product as a handmade, personal, and an alive product of experimentation.
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