BRANDING, PACKAGING DESIGN
Philyra is a boutique skincare brand which produces cosmetic products derived from organic sea minerals.
The challenge presented by the project is how can the technical selling point of the brand be competitive to the highly aesthetic design field of skincare lines.
The solution would be to use blue marble motif as a merger of the aesthetics of the art noveau period and the ocean waves where the product is derived from. The result is a charming and unique packaging design that is eye catching, elegant, and of course, functional.
The final logotype is inspired by the jagged edges of greek types, while the emblem 'alpha' gives a subtle greek flair to the final logotype.
Special package shot
Philyra's website carries the motif of blue marble and focuses on showcasing the products while keeping in-theme with the greek motifs and modern typography arrangements.