BRANDING, WEB DESIGN, PACKAGING DESIGN
Translating the natural forms of its source material; the palm tree, the design revolves on the illustration of the tree along with the elegant curves of the font used.
The client has chosen the green to be the primary color as it is the most abundantly found color in nature.
The brand has a classic, laid back, and timeless look to its product line. All are harmoniously made with consideration to the higher-end market's design preference, as well as considering the ease of identification when placed with other brands.
The proposed logos are made to reflect the characters of elegance, integrity, and timelessness. The chosen variation is the illustrative version. As it communicates the realness of the brand against its synthetic competitors.
The final logo fits perfectly to the palm background. It bears the elements of being one with nature and has the impression of being true to the natural order of things.
Palmali's website reflects the same nature that the brand has, elegant and functional. It flows perfectly while delivering the necessary information, while avoiding anything that is purely ornamental and just staying in the course of its purpose.