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Hanzel Architecture
BRANDING, WEB DESIGN, COLLATERAL DESIGN
Corporate
Chic
Hanzel architects is a young architecture firm specializing in the implementation of contemporary and innovative planning methods on office spaces.
Their design process is highly inclined on customizing each space based on behavior studies on its employees, staff, and visitors. The administration would like the design of their brand be reflective of their standards, process, and vibe of their contemporary practice.
The created brand style is a flowing and centers its form over the organic lines seen in nature. As their design style is backed up by the natural behaviour of its users, the brand has also reflected that philosophy and have been translated as such.
The design evolution of the logo had circled back and forth through various explorations. Through unusual straight types, abstract forms, eventually blossoming into a conclusion on using the curved forms and serifs to represent the brand.
 Abstract Architecture |  charles-deluvio-g3frHoBFlSE-unsplash |  joel-filipe-OxeG5GiOiqM-unsplash |
|---|---|---|
 goncalo-correia-gago-ywv-CUmhUgo-unsplas |  laputa-z-PBVCK8Pknag-unsplash |
The final logotype is inspired by the organic forms found in most of the creations of the firm. It embodies the organic and dynamic style that the company is upholding.
Hanzel's website is a synthesis of Swiss inspired graphic design, modular gridwork, and elegant use of typography makes the website a charming showcase of the company's designs and corporate character.