5 Reasons Your Brand and Business Need A Website
September 07, 2018
Your customers expect it.
Even if that was the only reason, that reason alone is enough! Over 90% of consumers expect businesses to have some form of online representation. Impatient and tech savvy customers will look somewhere else. That’s business out the door!
It gives credibility and presence.
90% of consumers say online reviews impact their buying decisions. Given prospective customers are already looking for you online, having testimonials on your website or along your business search on Google is a big way to impress them. It also confirms your credibility, displays customer trust and establishes presence.
Your Competition Definitely has a website.
Your potential customer is googling and researching online for the goods or service you provide. If you’re not competitive with your competition and your online presence doesn’t scream “Pick me, Pick me!” you’re giving your customers a reason to look elsewhere.
Open for business 24/7
You’re open and engaging with customers, 24 ours of the day 7 days a week! Your website is doing your job and bringing business without you looking for it.
You’ll show up in Google search results.
Take this fact into consideration; over 80% of customer’s research online research before buying a service or product. That means your customers are Googling keywords, like “plumbers in Sydney” or, if they know what they want, “best plumber near me.” If you don’t have a website, you won’t come up on any of these searches, but if you do have a website, the chances of them finding you is higher. Search Engine Optimisation also comes in play here, with careful SEO, you can increase visibility and traffic to your website substantially, if you’re not on the first 2 pages of Google, a customer won’t see you!
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