How to Do a Keyword Research in 8 Ways

February 14, 2020

Keyword research is the manner of looking and evaluating the search terms that people use to type into search engines to find a specific business, products, services or other areas of interests. It is the first step in your SEO strategy. It is important that your website’s content is built on target keywords that best identifies who you are in the online world.


While it is important for you to build your content with your industry related identified keywords, it should also be noted that there are limitations to inserting keywords to your content, but for now, we will discuss how to do a keyword research in a few ways.



Review Your Specialisation


The best way to discover how customers find you is to ask them. Learn the search terms they use that portray your brand, business, products or services. Another is to put yourself in the shoes of your customers, if someone is offering you something, how would you put it into dialogue?


In addition, if you are into looking social media or online communities, find how people describe a brand same as yours in their discussions or comment sections.



Know Your End Goal


An end goal is what drives you to success, taking into consideration your intentions that will make it happen. Before that, you should evaluate yourself through the following questions like who you are, your brand, your specialty, what your website is about and what do you commit on making something happen?


You must have a clear direction to your SEO strategy, that’s why you have to define your end goals. Eventually, you will need to align your keywords to your goals and incorporate them in your content marketing strategies.



List Down Related Topics


List down the key groups in your brand and what areas you want to target and accomplished. After that, break these key groups into smaller topics. Enumerate all the topics you feel are relevant to what you offer and wants to rank on search engines. Example, if you are a full service marketing agency, specializing in website design, online marketing, branding and graphic designs, some of the topics that are relevant to your products are:


  • Business to Business Marketing

  • Branding Strategy

  • Digital Media Marketing




Discovering Focus Keywords


After breaking the main category into sub category or topics, you can now start listing your focus keywords. Focus keywords are simply base keywords and should be related to your assortment of topics keeping in mind that these topics should be related to what your audience are searching for on Google.


Your focus keywords are significant foundation to your keyword researching as it defines the industry or field where you and your competitors belong. To know what you focus keywords are, just simply describe what you offer in its simplicity, after doing so, it’s important to begin to think with your team on how people search for it in search engines, because as entrepreneurs, we only see the business in our own perspective but not as how our customer sees the product and services.



Keyword Search Planning Tools


There are free keyword search tools that will help you gather keywords for your brand or business. One free option to do this is to use the Google Keyword Planner tool. The Google Keyword Planner tool helps you find the right keywords that are most relevant to your business. Not only that, this tool will give you search volume data as well as level of competition – high, medium or low.



Understanding Your Customers Search Intent


The reason behind why people search for a certain term is Search Intent. There are many factors following people’s search patterns and these will be able to help you to refine your keyword research.



Long Tail Keywords


Search phrases that are about 3 to 4 long are long tail keywords and they are really specific to what you are offering. Customers tends to search for what they are actually going to purchase.


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