How to Use TikTok for Your Business

January 31, 2020

TikTok is another social media platform which has gained popularity these days. To some, it is a just lip-syncing video app for both teens and adults, but in truth, there is more to TikTok than meets the eye. TikTok is a platform to explore and showcase your creative side bringing happiness to your followers.

 

There are about 524 million users of the app worldwide, a number that we cannot just easily ignore.

 

Sadly, Tiktok is not for all types of businesses, but if you are in the marketing or creative business, this is the platform you may want to explore.

 

 

Familiarise Yourself with the App

 

There are 2 types of accounts in Tiktok:

  • Business account for promoting goods and services

  • Personal account for promoting your personal website or pages.

 

If you are going to use Tiktok exclusively for your business, you may want to sign up for a Business account. The business account can give you meaningful insights to your content’s performance.

Promote Your Business

By now, you may already be familiar with hashtags. Hashtag is a keyword phrase preceded by a #. This is how you find messages or posts easily. Social media platforms like Twitter, Facebook, Instagram and others are using this and TikTok is also not new to this. If you want to find posts or content, just search for it through hashtags. This is how your ad or content can be found. Big brands in TikTok are using this so there is no reason why you shouldn’t!

The Best Way to Use the App

 

Now that you are familiar on how your videos can be discovered in the app, it’s time for you to share it on other networks as well. Post it on your Facebook page, Twitter, Pinterest or your website.

Final words: It is important that whenever you create a content, you have to answer the following questions and you’ re done!

 

  • What is your objective?

  • Who are you showing your content to?

  • How do you use it in your marketing plan?

  • What will you be advertising?

  • How can people discover your business through the app?

 

 

If you need help, don’t hesitate to send us a message.