How to Grow your Business Through Content Marketing

September 28, 2018

Content Marketing is a common term used in the Marketing world. There are a lot of ways to market your brand -- this includes TV advertising, Radio, Newspaper and other types of medium. What’s special about content marketing is that you don’t need a lot of money for this to happen especially if you are a small business looking to grow your brand on a small budget.

On a quick note, content marketing and advertising are two different things but they both share a common end goal -- we will dedicate another article on this next time.

In this feature, we will tackle on how you can use Content Marketing and work it up to your advantage.

 

Write Content with a Plan in Mind

Let us ask you a simple question -- what is the main purpose of your content?

Yes, writing should have a purpose and your purpose is your strategy. Most people are always online looking for self-help, guidance or probably searching for how to ’ s or online reviews before they purchase a product and even search on what’s hot or what’s not. Let people come to you by giving them what they need or wanted to know, but always keep in mind to write things that are in your niche or things that are in connection to the services that your businesses offer.

 

Write Engaging Content

This is probably the hardest part of being a content writer -- to write up a content that gives readers something they will be delighted to read about. Our tip, share ideas with your team and plan out in advance what needs to be written and what should go out the door for publishing.

Content writing is not limited to just plain texts. This can be in the form of photos, infographics, videos, podcasts and even blogs! Make your content, be it in any form, an engaging one. Answer simple questions or provide helpful information and always remember to not just write to persuade people to buy your product or services!

 

Share Your Content on Social Media

It’s nice to get attention and it’s not just any kind of attention… We ’ re talking about the ones you can get from social media platforms! With so many people using social media everyday, it would be a great idea to use it to your advantage and get your content up and ready for them to access from wherever they are, be it on Facebook, Tumblr, Linkedin, Blogger and so on. Remember, sharing is the key!