The Facebook Ads Types That Actually Work

June 7, 2019

Facebook Ads appears on your desktop news feeds, mobile new feeds, right column of your desktop and in between videos streams. About 1.4 billion people are daily active users on Facebook and with this numbers, it just shows how effective to run ads on this platform to gain leads or sales.

When creating ads, you must consider what ad formats you should run. There are different ad types on Facebook and you’ll learn them all today in our article.

1. Image Ads

Facebook image ads are still images. If you are to create an image ad, make sure that it complies with the recommended resolution. Image ads should be 1080 x 1080 pixels. With Image ads, you can drive people to your website or apps to take action.

2. Video Ads

People are also drawn to sounds and motion, that is why video ads are also a good option for advertising your product, services and other content related to your business. Facebook recommends uploading high resolution videos without the black bars. There are 6 types of video ads:

  • Short Videos and GIFs

  • Vertical Videos

  • Instagram Stories

  • Video Carousels

  • Video Collections

  • In-stream Videos

3. Collection Ad

With Collection ad, people can discover products and services through a mobile video. When the user clicks on the ad, they experience clean, fast loading content.

4. Carousel Ads

Carousel ads are set of images or videos you could showcase to your audience. You can upload up to 10 images or videos in a single ad.

5. Slideshow

Slideshow is like carousel ads you will need to ad. You can create lightweight, affordable video ads from images that you already have.


6. Messenger Ad

Facebook messenger ads are designed to start instant message-based conversation with potential customers. Customers feel a more personal connection with messenger ads.

7. Stories Ad

Stories ad are part of Facebook stories. It is one of the newest types rolled out by Facebook that allows user to post temporary show a clip or image of their day for your friends to see.


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