Create a Professional Website in These Easy Simple Steps
September 6, 2019
While it is true that creating a professional website is hard, innovation in technology has been taking large steps which makes a lot of our works end up getting accomplished without acknowledging how hard they are. With innovation, you now have access to thousands and thousands of resources that makes hard tasks possible to accomplish. Some examples of these are resources are videos, online trainings, etc.
Just look at creating a website. Before, it has been hard for some people to create a website of their own, but through advancements, you can now plan to create your own website which your visitors will also love regardless if you hold a degree in software engineering or website designing. Surprisingly, several applications are now available online. Bookings, appointments are now integrated to websites in a much simple way.
If you would like to begin creating your very own professional website, here are some steps that you could do to turn your dream into a reality.
1. Know Your Main Goal
What type of website do you plan on building?
There are many types of websites, they can be an online shopping website, a blog, a landing page (you get the idea), but whatever website you plan on building, make sure that it suits your business perfectly and reflects your main goal.
2. Choose Your CMS
CMS or Content Management System is a program wherein you can make, customise and implement a site – with total freedom!
There are a lot of platforms available in the market. Here are some of the most popular and widely used CMS platforms:
3. Create Your Layout
Your visitors can judge the look of your website in just a second and this is the primary reason why you should take into consideration the visual structure of your soon-to-be website. You can either start on a blank canvass or make use of the Templates available for free or for purchase in the CMS of your choice.
4. Register Your Domain Name
Basically, your domain name is your website address (ex. www.abakada.com.au).
There are things that you should remember when you register your domain name.
Remember to make it short, because if you have a long domain name there is a big chance that your visitors might misspell it.
Avoid special characters
It must reflect your brand name for consistency
You may also opt for a name that takes a hint on what you do
5. Gather Your Resources
When designing your website, remember to gather the things that you will be using that will complete the look of your website. These are photos, videos that are related to the business that you probably want featured in the website. Just remember, make sure that the images and videos that you’ll be posting for your brand are your own. Meaning you own it, you bought it or you have clearance to use them on your site.
6. Create and Add Relevant Pages
Your website may include the following pages:
This is the crucial part of the website. Make sure you make first impressions that will last. You may add in some feature photos or videos on this page. This should have a clean look but at the same time, something that your visitors would want to linger for a few more minutes.
Products or Services Page
The products or services page must contain your products or services that you offer. Design it in the way that visitors would want to purchase your products or try your services. Add features that would make it easier for your clients to make some purchases or book with you.
This page contains your story, of how and when you started. Your objectives and what you believe in. Try not to be too dramatic and do not mention all the hardships that your company has to endure first before it came to as it is now. Your visitors might get bored and leave your site.
The contact us page contains information on where your visitors will find, call or get to connect with you. You may also add in a form where your customers can directly fill up their information as well as a field where they can air their concerns or make inquiries. Provide a map of your location for customers to easily locate you.
Testimonials adds trustworthiness to your brand. It adds value to your website. Take the time to add it!
Your blog page adds reputation to your brand as an expert. This helps you build a loyal audience and it also very good for your website.
7. Usability First
While it is true that your site should look great, it’s usability should not be put secondarily. For us, looks and usability should be together. When designing your website, place your CTAs (calls-to-action) in your website. Consider how you will build its architecture, the fonts to use and colours should reflect your brand for consistency.
8. Search Engine Optimisation
If search engines can’t find your site then your site should be optimised for it. Make sure that search engines like Google, Bing and other search engines can crawl your site in order for them to index your site.
Need help getting found on Google? Send us a message, today!
9. Add Functionality to Your Website
Does your business requires people to book with or set an appointment with you? Make it easier for both you and your customers to connect with features such as Booking Apps, eCommerce, Music, Photography, Pop Up subscriptions and more.
10. Conquer Language Barriers
If you are offering your products or services in other parts of the world, would it be better and less of a headache if you have a multilingual site? Not only would visitors from your own country would love what you offer, but also other nationalities and those with disabilities would feel welcome to your site.
11. Live Chat
Live chat is another website trend that you should incorporate to your site as it adds more ways to connect with your visitors in real time.
12. Mobile Responsiveness
Small screens don’t necessarily mean it has less effect. More and more people are now browsing using their mobile phones as it’s easier to carry and provides more mobility. Now, when you design a website, make sure you design with mobile first in your mind. Take into consideration the speed while loading on smaller phones and how it looks and performs on smaller websites.
Need help building your website? We are here for you! Workdog offers affordable website design that doesn’t compromise look and functionality. Send us a message and we’ll get back to you shortly!