Instagram Stories: How to Create a Storyboard Like A Pro
May 3, 2019
Before we begin to show you how to create a storyboard for your next Instagram story, let us give you a little bit of explanation about storyboards.
So, what is a storyboard?
A storyboard is like an organized visual representation of how your story is going to come out in sequence or frame by frame, with some notes about what's going to be shown on one scene or what should be said, based on a script, for a particular scene.
There are many reasons why you should have a storyboard.
First, it helps you save time. When you have everything planned out before you commenced on your video, you’ll have a clear outline of what you’re going to do next rather than going in circles or changing from time to time because you didn’t plan it out in the first place. Second, it saves you money since you have everything planned before doing a big production. Third, it improves quality as there will be no need for you to do unnecessary revisions on scripts and talents.
Now that you know how important it is to have storyboard, next thing you’ll learn is how to create it like a pro with these steps. Read on!
1. Establish Your Goal
Having a goal is a very important step to become successful. For that to happen, you need to know your objective on why you want to create a story. Is it to drive sales? Brand awareness? Or simply letting your followers know that you’re listening? Once you have a clear understanding on what your goal is, only then can you create the right content for your story.
2. Create Your Concept
Are you posting a story to give your customers an update about your company? Is it for a new product launch? A sale? Or perhaps a new blog post on your website? Whatever it is, make it a concept for the story you’re about to create. Once you have established your concept, start researching for details about it that would be of use when you create your storyboard.
3. Create an Outline of Your Story
What better way to do a story than to create an outline first! Creating an outline, as we have mentioned, prevents you from going in circles. Plan what you want to do at the beginning, the middle and the end of your story!
4. Draw Your Concept
The best way to present your storyboard, after you have done the first 3 steps, is by drawing your concept, but before you do this, decide first on what media you are going to post. Will it be an image, a video or a GIF? Whether you want to do any type of media or a mix of those, it is important to draw how this is going to be presented. Is it going to be landscape, what filters you’re going to use or whether it will be a close up shot or not.
5. Calls to Action
If you want to grab the attention of your followers or want them to take an action, make sure to give your story a call to action. Your calls to action must be designed to provoke a quick response from your audience.
If you are struggling to create a concept for your next social media campaign, we can help! Send Workdog a message, today!