The difference between marketing and corporate marketing
Marketing
Marketing
Typical marketing is the usual approach to marketing. It deals with the primary consumers of the goods or services being endorsed. It is more targeted on the general masses, the general audience, and the general demographics. While it is effective at a certain level, it is proven inefficient when dealing with expansion and having a mover niche of a market.
Corporate
Marketing
Corporate
Marketing
Corporate communications disseminate information about an organization to create and develop relationships, foster a positive image and create or preserve a positive reputation. It includes public relations, advertising, collateral communications, social media, crisis communications, and investor and analyst relations. A company annual report is a collateral communications element of corporate communications.
Workflow
01
Learn
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Project Goals
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Target Audience
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Market
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Competitors
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Functional Specifications
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Content Requirements
We at Workdog pride ourselves with having the virtue of humility towards learning about your products. Starting with a blank slate, we continuously carve out the most ideal outcome based on systematic problem solving and data gathering.
02
Think
Using the data gathered, we process out and prototype our hypothesis into a more tangible question to be solved.
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We believe that the right answers can only come from targeting the right questions.
03
Create
After having a more firm grasp at the situation, we create prototypes to exhibit what will be the possible scenarios on the situation at hand.
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We believe that design is a large scale problem solving tool, and aesthetics is just secondary to having a system that is actually working and doing its purpose.
04
Implement
After client consultation and prototyping, we will turn the cogs on the implementation of the project. We believe that the success of any project greatly depends on how it is presented, and how it is presented is greatly affected by how it is launched.
Our capabilities
Corporate branding
Corporate branding
Corporate marketing collateral
Corporate
marketing collateral
Corporate
Web development
& interfaces
Corporate
Web development
& interfaces
Paid campaigns
Paid campaigns
Search engine optimisation
Search engine optimisation
Public relations
Public relations
Market research
Market Research
Socials management
Socials management
App development
App development
Parting Words
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