What is branding exactly?

Building a persona in the consumers’ mind by creating an exclusive name and image for a product or a business. Branding is used to evoke a sense of loyalty in consumers - as humans, we are drawn to familiarity. The more we see certain names and logos, the more we feel we can trust the products subconsciously. 



Our approach to

technical development

At the outset, we help new and established businesses with their branding concept through the establishment of a brand personality.


A full dive into research and value proposition designs are undertaken to ensure the brand face is built on a justified foundation for longevity and evolution of the business and brand. 


Logos, emblems
and trademarks

Successful businesses have powerful brand visions, awareness and voice. Lets build yours.

Personal Brands

We love creating personal brands for our Solo Entrepreneurs who need the basics to get off the ground. You are your brand so, lets create something that identified you! 

Service Brands

Some of our clients have branched out services, such as interior designers, consultants, and brokers We have created so many iconic brands which incorporate iconography with service-specific messaging. The benefit of this is second impressions, the logo and branding is clear and specifies industry. 

Businesses and Companies

When establishing your business voice and vision, you will need clear brand guidelines, specific colour palettes, iconography and more. This creates lasting brand legacies and uniformity.

Event Branding

We work with many organisations who collaborate with multiple brands to bring an event to life. We create the guidelines and coordinate with teams to execute the final output, from design to fit out and printing.


If your business is online, we have some great ideas on how to make a lasting impression online to stand out in a sea of competitors. Lets think outside the box, what branding is going to make you outstanding on Instagram? 

Want Do You Want To See Next?

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Enough about us,

let's talk about you!

Schedule a FREE consultation session today to see how we can help you.


Head Office

L35, 100 Barangaroo Avenue Barangaroo NSW 2000

Western Sydney Footprint
L15, 60 Station Street, Parramatta NSW 2150

globe  www.workdog.com.au

envelope  hello@workdog.com.au

phone  02 8046 7694

phone  1300 322 409

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