5 Tips for A Great Logo Design
November 30, 2018
A logo represents your brand. It can be in a simple form of texts, images, shapes or a combination of these. A logo is so much more than a mere symbol. It tells your story as a brand. It has a deeper meaning explaining your roots, attributes and most especially, your values.
People may not remember your name especially in countries where they don’t know your language, but they’ll definitely remember the sign. Your logo design should linger in everyone’s mind. And when you come out to the world with a symbol to represent your brand, expect 3 reactions from it – a yes, a no or a wow! According to Milton Glaser, “Wow is the one to aim for”.
So, what makes a logo memorable and standout from the crowd?
Simplicity over everything else
According to Paul Rand, “The only mandate in logo design is that they be distinctive, memorable and clear”. Going less is more. Do not complicate things when you can come up with the simplest solution. This principle is also followed by smart businesses and even goes out on how they represent themselves through their logos. Only do one trick and it will help you prioritise simplicity over exaggerated designs.
Design That Mirrors Your Commitment
Your logo represents your company, it’s qualities, it’s standards, the principles it upholds as well as it’s importance. Whenever you design, make sure that your logo translates all your brand’s promises to your customers.
Create a Lasting Impression
Memorable. Timeless. That’s what you should aim for when designing a logo. In any business, your logo should have a lasting effect on your customers as it is the first thing they see when they buy a product or services from you. It also creates an impression of authenticity. Therefore, your logo should stand out from the rest.
A new idea is always better than a copied one. Insist on your design and never Imitate. There is this saying that, “It is better to fail in originality than to succeed in imitation”. A design should tell a unique story that is tailored especially for the client. When you copy, that means your one step behind.
Use Distinctive Colours
Your brand’s colours allow you to stand out from the competition. In order to do this, learn as much about your competitors – the colours they used, including the typefaces. You don’t necessarily copy them but researching the colours and the fonts to use can give you the correct association to your business and brand. It’s ok to be unique, but don’t be distinct for the sake of being distinctive.