5 Hottest Content Marketing Trends of 2020

March 06, 2020

You might be asking what the trends are when it comes to content marketing and you’re definitely on the right move. It’s important to examine what patterns follow this year to ensure that you are promoting a content that’s of worth to your customers.


Here a top 5 of the latest trends in content marketing.



Video Content

Videos are engaging as people are more into livestreams nowadays. A person’s attention gets shorter and video marketing is the key to getting their attention in a shorter amount of time, plus who doesn’t like video?!


To promote a video and make it successful, there are things you have to do.

  • Invite your audience to join

  • Create short behind the scenes clips

  • Decide on the content (Question and Answer, webinar)

  • Choose where you want it shared



Purpose-Driven Content


Being intentional means you are purposeful. It means that content should undergone the brainstorming process. A well-defined set of guides are created to lead you to the right direction.


Almost every businesses are doing content creation yet some have no intention of being relevant to what they offer and most especially they are not relevant to what their readers need. Understand what your customer need that should be consistent with your brand. Make sure to do a careful research and take a elaborate more on your topics. It is also important to create quality images or visuals to attract more attention.



Personalised Content


Incorporating a personalized content to your content marketing strategy is a must. This strategy depends on the interests of your audiences. It gives your audience a way to connect more through quick connections like calls to action which gives a higher chance of converting an onlooker to a successful lead. Content personalization is all about personalizing a customer’s experience.



Micro Moments for Marketing


Micro-moment is now a trend. This happens when people turns to their device, usually a smartphone, to know more about something, do and discover something, watch or buy something. When a person turns to their device, your content should deliver all the information it needs in the quickest time. Be reminded that these customers are impatient and have a high sets of expectations that need to be met.



Content Marketing Remains Dominant


You got that right. Google still gives high value to websites that offer relevant content until today. With the rollout of the BERT update, there has been a huge move to focus on natural languages that customers often use in searching for a product or services online. Creating useful content is still effective and remains as the trusted source among your audience.



As digital marketers, it is important to pay attention to what’s working and what’s not. It is also crucial to know the challenges that goes along creating content. Learning these can help you identify what are the effective strategies your company should take in order to succeed.


If you need help creating content that drives more traffic to your business, send us a message and we’ll get back to your shortly.


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Sydney NSW 2000

P: 1300 322 409

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